Fashion for Jordan Brand
"The perfect balance between elegance and comfort"

FRESH AIR
"A new perspective in the Jordan Brand lineage; creating distinct designs specifically for women"

Travelling for work and leisure demands multiple kinds of clothing but you can't bring it all  |  A lot of clothes = mess, making it hard to find things easily

Exploring ways of using collapsibility to define multiple uses of the same product to suit Yara in different climatic, professional and social conditions.

Defining various ways of using the product as a midi, a maxi, a bag etc.
Ensuring enough storage by providing two pockets on the side when being used as a skirt, cape or hijab. 

Trying out different ways in which the fabric would wrap around the body.

Chrysalis as a cape - works as a hijab, an accessory and a top 

Chrysalis as a dress, a midi skirt and a bag, showing its versatility with length and form

The final colorways developed for Jordan Cumulus by the Color + Material Designer, Haydee Franco.
The colorways take inspiration from Jordan's core colors and travel friendly colors while still keeping the uniqueness and femininity in them.

Two fundamental colorways 

Final render of Jordan Chrysalis

The distribution would take place at brick and mortar Jordan stores and through events on the International Women's Day partnering with Michelle Obama's education programme i.e. "Let girls learn". The event will host talks, discussions, workshops etc. and standouts would have special access to International Women's Day colorway.